My Reality TV World: Digital Trends in the Reality TV World
Tuesday, June 16, 2009
Digital Trends in the Reality TV World
Web audiences are growing bigger by the minute. So are the number of talents that are hidden gems or the flower beginning to blossom into a big brand. The more pitch meetings I am in, the more people are asking what I have for Digital Projects. Its cheaper than producing a reality series on television. If a network is interested in an Internet project, they obviously know that it works. Otherwise people wouldn't be flocking to see just what all the fuss is about. And they wouldn't decide to sink any money into bringing it to the masses.
I have had many people come to me and ask "when is it right for me to have my own show?" When I do media coaching for experts and budding stars, I always tell them that "Oprah and Martha didn't start off as media moguls." Martha started off with a catering company that catered her husbands company party. It just so happened that the company was a publisher. After the event they approached her about writing a book about - catering. Its taken a number of years to get to where she has and it didn't happen over night.
But we have one BIG advantage in our generation... The Internet. More people can easily see you or your brand in an instant. If you have something that is popular, fun and timely - you could easily create your own reality website and show - all you need is a camera and the know how to upload it to your site! Your show can be anything you want to showcase what you've got or your idea! Anything. I have personally come across a few that I think are brilliant ideas and have the potential to be Brand Gems. Take a look at my favorite Mutha Mae...
http://muthamae.com
This woman has the spark and the fun and the humor tied all in one that makes her one hot Missouri housewife and stay at home mom - that has her own show. Its on the Internet. Its here where she shares the hilarious and often absurd side of parenting. Go have a visit to her world. You will be seeing a lot more of her!
In my opinion Hollywood is going digital. Its a big learning curve, but everyone is always on their computer so we are all adapting. Even me as a Producer.
Got any Digital Stars or Gems that you know of? Comment on their link in the comments box!
So does this mean that Reality TV is dying? Nope. It's not going anywhere soon. But what is growing is Reality on the Internet. In many cases I am hearing in pitch meetings that if something is a success on the Internet networks and the Sony's of America are more likely to invest in making that show a reality on television.
Thursday, June 11, 2009
Changes in Reality TV in Europe, Next Up the States
Working in Reality TV has brought up some big issues on the Production side as employees (Producers, Writers & Story Producers) and also on the Contestant side (TV Reality Stars).
"In the past three years the WGA has tried unsuccessfully to play hardball by demanding that network and studio CEOs no longer make deals with Reality TV producers like Mark Burnett Productions, Fremantle, Endemol etc unless those companies become signatories of the WGA. This is part of the WGA's continuing campaign to ensure that Reality TV writers -- often referred to as the story editors or story producers of the shows -- start to receive the same benefits and pay and protections as guild members." (taken from http://www.deadlinehollywooddaily.com)
This past week In a ground-breaking ruling, the supreme court in France awarded three contestants on the French version of the programme Temptation Island compensation of about €11,000 (£9,500) each. The judges ruled that the trio were entitled to full employment contracts — including overtime, holidays and even damages for wrongful dismissal upon elimination from the show.
These decisions will in fact bring Reality TV to a new cost level. First in Europe, next in the States. I believe that our Producers, Writers and Story people that have been fighting to get what scripted TV writers and producers have been getting all along, will come to fruition. Its only a matter of time that our savvy Reality TV Stars, will too get paid for taking time out of their schedules to be paid for entertaining our audiences.
They said Reality was going to die...that was over 10 years ago. Its not going away. What do you think?
Wednesday, June 3, 2009
Is Success is a Formula?
I got to thinking about Success and what makes people successful. I feel like its a formula. There is a big difference between people who achieve and people who don't. People who achieve approach things differently than those that don't. They also use lots of common sense, are consistent, have confidence and most importantly - they have PERSISTENCE. And they won't be defeated.
I think about what I am doing and how persistent I have been with my pitching, development of a concept into a show, networking, meetings - and then there is TIMING. I am a true believer in being in the right place at the right time with the right idea. I am also a big believer in listening to your inner voice; its telling you something. If you feel you should jump on something you should do it right away. For instance, when Sony asked me for a my Promoter package and said on a Monday that they needed it for their next week's Monday meeting, I jammed to get it all together. I had it in their hands at 5:45 PM Friday night. Hand delivered. If you feel you should hold out for a better deal, then hold out for a better deal. For instance, one of my partners and I pitched a great show (which seems to be a popular concept) and we made a deal. The deal went through our lawyers and the production company's business affairs department only to come back with a number that was insulting. As a Producer, I could have worked on a show as a Producer and made better money. So we decided to hold out for a better opportunity. Look at us now, we have OWN interested.
Winners are made. I mean look at Oprah. Her first job was a reporter for radio in Nashville, TN. Martha catered a party for her husband's publishing company. After the party, they offered her a book deal - for a book about catering! We all start somewhere. Oprah and Martha kept going, they were persistent. If you have a good product or a good idea or a good show or a great brand, people will tell you. And if you don't believe in you who will?
The company Lillian Vernon, was started in 1952 by a woman named Lillian Hochberg. It sold for millions and millions of dollars. Lillian said that she was persistent and she never listened to the naysayers. Lots of successful people make the same claim. I have talked about it in past blogs. If you have good ideas and people tell you, keep at it. Keep going. Sometimes it gets bad before it even gets good.
I would love to hear about success and if you think that there is a formula to it? I know that its just a matter of time with all of my great meetings and great ideas and great talent - that a show will be sold. Its hard work. Its a lot of time. Its a lot of networking. Its a lot of meetings...in an uncertain economy too but I know my team will make it happen!!
Friday, May 29, 2009
The State of Hollywood
Most people in Hollywood right now are seeing RED. I'm not talking about the pretty red tulips above either. After weekly pitching for the last year, what I'm finding is that Networks don't want to spend money right now.
We have lots of interest in our projects but no real money offered up front at all. We have development deals with no money, and I think those days of getting money up front are over. Networks are really going to be very careful about what they pick up from here on out. There are fewer and fewer pilots being shot and even fewer reality shows being picked up as well. BUT there is work out there. And there are Networks still buying concepts and shows! Until I have a solid contract and check in my hand I am going to continue to pound the pavement and pitch!
I recently did a great Media panel in front of members of the National Speakers Association. I got to hear lots of pitches. These pitches ranged from experts pitching themselves, people with a new product pitching the product, and people pitching ideas like reality shows. In general, I really feel like people think that pitching a reality show is easy. Its not. And there is a lot of competition out there. And not to mention the fact that if yours isn't clever and different, its probably already been pitched a hundred times already!
From what I have seen - people just don't do their homework. There is no hook, no substance, and it doesn't differ from anything else on the market. I had a gentleman show me his three pitches on reality shows that centered around the job market. He told me he went out pitching them with a known producer in town and wondered why he got a no thank you. I was shocked that he hadn't done any homework to see if there was anything else currently out there like it on the market. I was also horrified that within his three paragraphs about the show, I still couldn't figure out exactly what the show was about! Really?
When we put our shows together we research, test, talk about, discuss with networks about what they are looking for, finding something unique every time we even think about taking something out into the marketplace. I consistently coffee with key players in the industry and run new ideas by them, if I don't get a "that's fresh," I know there won't be an interest to take it further.
Tuesday, May 12, 2009
Sunday, May 10, 2009
Pushing Past Your Limits
I thought I would never get through this week. But I did. I pulled it off, even with a terrible cold. Last week one of my talents that I have developed shows with, had an initial meeting with Oprah's new network - OWN and their talent division.
If you don't know it, Oprah inked a deal in January 2008 - (from Variety)
OWN: The Oprah Winfrey Network will bow in the second half of 2009. OWN will take over the Discovery Health Channel distribution platform, which guarantees it a strong subscriber base of 67.7 million cable and satellite homes, according to Nielsen. Winfrey will be chair of the network.
OWN will dive deeper into the lifestyle, self-help, entertainment and spiritual themes Winfrey mines on her daily show, which has been daytime's top syndicated yakker for 20 years, and in her successful monthly magazine O: the Oprah Magazine, a joint venture with Hearst Magazines.
So this week, we had our big pitch meeting with OWN for our three shows we have been developing around the talent. There was one slight problem before the meeting; the talent had pitched a show that we didn't have. We had thoughts for it, and we had ideas around it but nothing solid. So this left me completely worried that the talent had pitched something we clearly didn't have and they liked it and wanted it. This meant that they wanted it in the pitch meeting. Right.
Aside from me freaking out on the talent, I managed to compose myself and managed to apologize and move forward. In fact - we flew by the seat of our pants and came up with something so brilliant at the last minute - that we were laughing in the car on the way home about it. As I thought about it further, we in fact have on all three of our concepts, come up with each one "by the seats of our pants." Literally.
Our meeting was great. My manager was late, and I had decided that as a team we should wait for him, but we should have just gone in right away. After 5 minutes we decided to go in (not realizing that the secretary failed to tell us that the big head honcho could only stay for 5 minutes in the meeting) so this was our only black mark. My decision to wait could have cost us - next time we always go in right when they are ready. One new lesson learned. We had 3 VP's and one talent Exec in our meeting. As far as I saw, they loved all three of our pitches. We will find out next week as to how well they really loved them. I know that they are still searching for a clear direction to go with their shows that will air on their network. My partner and talent has since been in to deliver a case of books and have lunch with the talent exec. She told me how great it was to walk in to the network and see everyone reading her book! We love this!
My second big deadline was getting my final pitch together for Sony. I have an unofficial development deal with them, bringing them reality projects with a quote from an exec saying that they will do what ever it is to help me get one of my shows off the ground. So with that said, when an exec says that they want something and the department coordinator says that the exec has been talking about it for three weeks...you have to get it in! I was told that they had a big meeting scheduled for Monday and that my materials (Sizzle reel and treatment) would be best in to Sony by Friday at 6 pm.
If everything couldn't go wrong on Friday it did. I mean from the printer to the DVD labels to the font to me driving! Plus I was sick! So, I had to force myself out of bed to complete all of the tasks. Luckily, my partner on this project is so friggin fantastic, that he really helped make it all happen. Not to mention the fact that he is a great editor, but he is also a great thinker and he's from my hometown in Sudbury, MA! Big thank you to him for making our project friggin great. So, I made it to Sony after rushing to his edit bay, sitting bumper to bumper on the 101 and the 405 in the nick of time. 5:45 pm I rushed through the gates and on to Building B. I handed it to the Coordinator who said that the exec could not WAIT to have this project for the big Monday pitch meeting. So now we wait...for good news on Monday!!
It wasn't over yet. I had yet to prepare for my big speech on Saturday and serve as a media panel expert at the Los Angeles chapter of NSA for May Media Mania! Oh my goodness what a great event, with some great pitches and a great panel! Sending all my thanks to the other media experts on the panel, NSA LA Chapter members, Event Organizers Eli Davidson and Judith Parker Harris. I had a great time, met some great people and heard some good pitches.
To check out the participants:
http://www.nsaglac.org/meetings/meeting_5_9_2009.php
All in all I got it all done, but now I am super sick in bed with probably one of the worst colds I have had in a long long time.
Subscribe to:
Posts (Atom)
Posts
