Follow Up to Poker Faced Pitches

I wanted to write a post to follow up after our "Poker Faced" pitch meeting that we had at "said big corporation" with "said Jr. Development Exec."  Hence the mouse with the trumpet - we overcame our obstacles with our show from the lessons we learned at that pitch...

So, I came back to the office frustrated and confused.  Their big top executive wanted us to pitch the concept after they heard it.  We were pitching the people below them.  (I still don't completely understand this process of pitching someone under the main big person who likes the concept -  but wants the people under them to say no after hearing your pitch, because they've never got anything green lit the entire time they are at "said corporation."  It totally baffles me.


We brainstormed and completely took every single note they gave us and reworked and reformatted the show.  I mean complete overhaul.  Since we didn't have money for a sizzle on this particular project I knew we needed some kind of a visual to show anyone we pitched so they could have a peek into SEEING what we were thinking.  So, I found a clip on the Today Show of Matt interviewing one of the people I could see on our show and we made a CD of the interview.  We incorporated that into our pitch.


We had two other pitches lined up with production companies and on our first pitch (before 11 am - which is apparently the best time to pitch during the day) we knocked it out of the park.  It happened to be thundering during our pitch, a dog was running around barking and it was loud and noisy, but we pitched and they liked.  I really felt that our visual clip was what sold it.  So, right now we are working on our deal, the talent's deal and moving forward.


I guess the point I am getting to is that all pitch meetings give you clues on how to make it better and how to refine what you have.  It may have been one of the weirdest pitch meetings of my career but it made our show better and WE are in the process of signing a deal to produce this with a production company that we like!  And to top it off, I had to go into "said corporation" again for a meeting with someone else - and I saw one of the people who we pitched and I wanted so badly to tell them "remember our show we pitched you in that awful meeting where you stared me down the whole time - we got a production deal, ha ha!"  I have heard that they still have not gotten anything green lit since!  Oh well...

Talent Do You Have IT?

Last time I wrote about red flags.

This week talent. One word. You see you either have it or you don't. Yes or No. One word. Sometimes you have it and sometimes you don't. There are people who have it - but - red flags swirl all around them - and for what ever reason everyone can see the flags waving - but them. Difficult and terrible to work with. I once worked with a host that had the worst attitude and it just made them very ugly on the inside and the out. Nothing was ever good enough. This person had an amazing opportunity with something way bigger right around the corner - and they BLEW IT - a National Daily Show - Blew it! The universe delivered the message...GET OUT OF the Television Industry!

I love talent that just hasn't been discovered yet. With a lot of hard work and determination they end up making it. One of the reasons I love this business is that there is always something fun, interesting and exciting around the corner. I can't imagine working in an office doing the same job year after year and seeing the same people every day. That's why I love the Television Industry and being a Creative Producer.

I have cast over 100 makeover episodes and numerous shows and found talent in corners out there that may have gotten passed over. The gem. I look at TV and see many whom I gave a chance to that are now WAY all over the TV and looking great I must say. Success.

Five talents that come to mind that have come a long long way since my early producing days that I said "Let's take a Chance on them":









Devin Alexander - NY Times Best Selling Author and Veteran Chef http://www.devinalexander.com/









Lissa Coffey - Author & Lifestyle Designer & Relationship Expert
http://www.coffeytalk.com/








Eli Davidson - Best Selling Author - Coach - TV Expert
http://www.elidavidson.com










Paul McCullough- Next Food Network Star - Caterer and Owner of Paul's Kitchen
http://www.myspace.com/paulmccullough

On the up and up:








Yasmin Spain - Actress
http://www.yasminspain.com/







Brad the Love Coach - Love Coach - Host of the Male Room
http://themaleroom.tv/About

I just love finding a gem. Recently, someone referred a great undiscovered individual to me who helps place people in homes - from foreclosure victims to huge celebrities like Puff and Kanye. I am excited to work with him. I also found a woman who builds skyscrapers! She does a job that most women would throw the towel in after one hour! If you know someone great that you think is undiscovered talent - do drop me an email - I would love to hear all about them!

Red Flags

Red Flags. In this business you have to learn quickly just when to say when. A red flag may pop up at any time and you don't even realize that it is and its TOO LATE! What is a red flag?

I am glad you asked. A red flag is a warning. A red flag alerts one that danger is ahead, looming, very close and for the body and mind to take notice and fast. One should take note when more than one flag waves. Red flags have been used since the 15th century when the "red flag" was used as a "flag of defiance."It was raised in cities and castles under siege to indicate that they would not surrender. The color red became associated with patriotism early in the French Revolution. Did you know that the United States has some state laws that forbid flying a red flag (OK, MN, SD), where it is a felony with a possible 10 year prison sentence and a $1,000 fine to fly one.

A red flag in motor sports is used to stop either a practice session or a race due to conditions been considered too dangerous. A red flag waiving while someone is boating and taking part in water sports signifies "man down in the water." There are also red flags that a therapist will talk about when "sensing danger within relationships."

You are probably wondering what the hell it is I am getting at about "Red Flags and Pitching TV Shows." I am so glad that you asked. A red flag in the pitching process always raises "questions" and is a good indication that things are not right or there will be some sort of problem that WILL come up - if you don't do something about it and fast! You really have to have a trained ear to listen to what people are saying and doing, these are clues and are a good indication of RED FLAGS, waving all over the friggin place!

Here are two big things to consider up front to spotting red flags in the starting stages of the pitching process.

1. Talent. If you have trouble right off the bat with talent who won't sign a basic pitching agreement or can't commit to meetings or doing the work that it takes to be part of a team...then you better think twice about going out to pitch a show with them attached. Lots of changes to a basic agreement up front can signal huge troubles, later down the road. I say really consider the talent as a whole and assess whether or not making a show with them will be effortless and easy. If you get a red flag up front, follow your instincts and cut the cord.

2. Body Language. This is good to observe during a pitch. You can tell a lot about the mood of the executive and the room just by observing the way they are sitting in the chair, expressions on their faces, are they tense, bored, happy...take notes and adjust your pitch accordingly - you only have a small window of time to blow them away, so if you see "funny body language" its a red flag.

3. No's. If two or more companies give you a NO, its a red flag. Find out why. Was it because it was a bad idea? Good idea but they didn't like the talent? Loved the pitch but have something similar in development? Its in your best interest to find out more details than the NO. Then you can decide whether or not to continue pitching or not. If you do continue and decide that its just your pitch you need to refine then OK. BUT its a good idea to get all the red flags out of the way before you hit any of the big players. If you are not sure about the pitch, pitch some of the smaller companies and use their feedback to get all of your red flags out of the way!

Learn to spot your red flags quickly.

I have learned that projects that are effortless, are usually the projects that GO...